Retail & Brand Labels

Print Better Labels For Less

At Vivid Data Group, we firmly believe in the cost-saving power of printing your own retail and brand labels in-house. We help our customers set up a streamlined, easy-to-use label printing process to lower operational costs and ship products faster. Retail and brand labels are essential tools for product identification, pricing, compliance, and marketing, often directly influencing purchasing decisions. Effective labels, designed to boost brand recognition, should be clear, durable, and visually appealing, with options like matte, full-color, or specialty materials for maximum impact. Retail labels boost margins and loyalty; brand labels build trust and drive traffic. Together, they create a balanced, competitive assortment. Companies use retail labels (private labels) because they give you more control, higher profits, and stronger customer loyalty compared to selling only branded products. Retail and Brand labels help to provide companies with higher profit margins, competitive pricing, store differentiation, customer loyalty, and give them full control to decide the quality, packaging, pricing, and positioning, and stronger negotiating power to help leverage with national brands. Retail labels help you stand out, increase profitability, and build long-term relationships with customers—while still competing effectively with big brands.

We can help you produce brilliant full-color labels for any product, including:

Packaging Sleeve and Belly Band Printing

Packaging Sleeves (Belly Bands) are wrap‑around paper or synthetic strips used for packaging, bundling, branding, and product presentation. The Printronix LP654C—a high‑performance color LED printer—can produce crisp, durable belly bands with excellent color accuracy and fast turnaround times. The Printronix LP844C can also be used where bands wider than 8.5" are required. Discover how easy they are to create using the Printronix line of printers and the vast array of material that Vivid Data Group has to offer.

Retail And Brand Labels That Pop

The most important thing a primary label/retail label can do is show off your brand. Our customers print full-color labels that look every bit as professional and polished as labels made by a print shop. Our full-color solutions include:

High-speed inkjet printers with lower print costs
Color labels at the same or lower cost as traditional black & white
Total in-house production to reduce waste and eliminate shipping delays
Software and support to make sure your labels pop

Label Design Made Easy

Producing retail labels doesn't have to be a headache or take a lot of time. We offer simple label design programs that allow your staff to make great-looking, accurate labels in minutes. We offer leading labeling software, such as:

BarTender Label Design Software

BarTender Barcode software converts letters, numbers, and even binary data into a pattern of lines, squares, or dots that can be read at high speed by a barcode scanner and converted back into the original information.

Barcode software helps companies increase efficiency, reduce costs and errors, and meet regulatory requirements, but only if the software encodes the barcodes quickly and correctly and prints them consistently and accurately.

Customized, Durable Labels

Some labels need to take a beating. We understand that your product may face humidity, temperature changes, or substantial wear and tear. You can still produce your labels in-house. Our stock of 8.5″ Wide Continuous Roll Label Material can be purchased in Gloss Polypropylene (BOPP), Gloss Paper, or Matte Polypropylene (BOPP). If your product needs a more aggressive adhesive to stay put, we also offer 8.5″ Wide Extreme Tack Continuous Roll Label Material in both 500′ rolls and 1500′ rolls. We also offer an extensive line of Clear Gloss and Matte Polypropylene (BOPP) Lamination that provides the best possible finish and protection for your labels. Our stock Fanfold Label Material is a great option for larger-sized labels. Vivid Data Group makes it easier:

Produce labels in gloss or matte finish
Laminate your labels for water resistance
Customize the shape or cut of your label to seamlessly fit your product
Create striking color labels that do not smear or run

Vivid Retail And Brand Labels

Vivid Data Group has helped customers in virtually every industry to produce beautiful brand labels entirely in-house. Let us show you what Vivid Data Group can do for your retail and brand labels. If you need assistance with your printer or have any other questions, feel free to contact us at 855-848-4332, sales@vividdatallc.com, or via our website on the Contact Us page.