FOG Ammunition – Case Study

FOG Ammunition – Case Study

Industry: Firearms & Ammo
Location: Walker, MN

case-featured-fogammoThe Situation

FOG Firearms was investing thousands of dollars in custom packaging for each of its ammunition product variants. Caliber, number of rounds, brass type, grain, item number, lot number, and muzzle velocity were printed on the box. The wide variation of ammunition available from their suppliers made it impossible to predict how many boxes to print. This caused waste due to printing boxes to contain ammunition that, later, was only available in reduced quantities.

Solution Requirements

  • Print full-color, variable data labels
  • The label color profile must match the packaging
  • Must be easy-to-use

The Solution

The Afinia L801 Color Label Printers provided the flexibility, quality, and ease of use required for their dynamic and growing business. First, they designed a variable data label containing logos, images, text, and bar codes. Next, they created a color profile to match the distressed texture and color of the multi-product boxes. Done, and done. Now FOG Firearms quickly responds to requests from their growing retailer customer base.

Return on Investment

Product packaging inventory waste has been virtually eliminated due to the L801’s ability to print high-quality labels to match box color. The L801 will pay for itself in a few months.


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