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Mastercraft Labels – Case Study

Mastercraft Labels – Case Study

Industry: Commercial Printer
Location: Eden Prairie, MN

The Situation

Mastercraft Labels has a number of 8-color flexo presses and wanted to improve its label proof creation process.

Solution Requirements

  • The proofs had to look just like what would be produced on their flexo presses
  • Proof deliveries had to be faster
  • Proof deliveries had to be less expensive

The Memjet-Powered Solution

The Afinia Label L801 and Wasatch SoftRIP software was the perfect combination for Mastercraft Labels. Within a short period of time, color profiles were created that matched the output from their flexo machines. Because of that capability, they are able to turn around customer proofs without the expense of creating plates. They can also respond to their customers’ needs for short-run, quick-turnaround labels, which keeps their customers from seeking out other printers to satisfy that need.

“The Afinia Label L801 is very effective for serving our clients’ “crisis” label needs and flexo digital proofs.” – Dave Shirley, Vice President — Mastercraft Labels

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