Full Color Labels for All Your Products
We believe that color has power. Full color labels naturally grab the eye, demanding attention in a way that black and white text, grayscale images do not. A more colorful label means a better customer experience, more marketing power, and less mistakes in the warehouse and throughout the supply chain. At Vivid Data Group we believe every organization should have access to affordable full color labels—and we can make it a reality for your company.
In the past, going full-color was a difficult choice. Short-run color printing was expensive, often twice the cost or more on a per-label basis. For a large enterprise, that kind of extra cost adds up rapidly: For many businesses, the math simply didn’t work out.
The math has changed. As on-demand, color printing evolved, we saw an opportunity. We were among the first to enter the market offering high speed, full color inkjet label printers. Our technology dramatically reduces lead time and makes color printing affordable. For the first time, you can design and implement color labels as the standard across your entire enterprise.
Visual Verification: How Color Labels Transform the Warehouse
People interact with your product at every level of the supply chain. Whether it’s in the warehouse, during order fulfillment, or stocking the back room at a store, every item you ship needs to be sorted and put in the right place. And every human interaction is a chance for human error.
Integrating color into your labels means reducing that human error—often dramatically. Simple color coding makes it easier to get your product to the right place, in the warehouse or anywhere. And a full-color image of the product on the label can help workers make immediate sense of what they’re holding. Even safety and compliance labeling becomes more effective when color is introduced.
The results of color labeling can be striking:
- Eliminate human error in sorting or shipping your product
- Ensure that product moves smoothly through the supply chain
- Save time and money by reducing errors
Boost Your Brand
If your labels are meant for the end consumer, color becomes even more important. Full-color labels come with a host of marketing benefits:
- Reinforce branding on all parts of the package
- Make your product stand out from competitors
- Your product is the first one people reach for on the shelf
- Diagrams and pictures make your product easy to understand
- Color enhances marketing text such as benefits and features
Go Full Color with Vivid Data Group
Vivid Data Group was one of the first companies to harness the power of fast, low cost color printing for labels. Today, we are one of the most experienced and versatile integrators in North America. Our high speed, short-run inkjet printers will allow you to produce full color labels for the same or lower cost than your old labels—and do it faster. We can recommend the right technology for you or build custom solutions from the ground up.
Contact Vivid Data Group or call 855-848-4332 to find out what we can do for you!